Case Study


Bag-a-Vie is a speciality brand providing accessories for luxury and designer handbags.

Bag-a-Vie has been selling on Amazon since 2014. Before working with AMZ Optimized, the brand had experienced modest success, but simply lacked the time and experience to concentrate on growth.

They were looking for a partner who knew the ins and outs of the complexities of the Amazon algorithm and could unlock the full potential of the brand on the exploding eCommerce platform.


AMZ Optimized began managing PPC for Bag-a-Vie in August of 2019, along with providing assistance in listing optimization and account management. After one month, sales tripled, and have continued to build upward momentum since.

The growth that Bag-a-Vie has seen on Amazon can be directly attributed to the expertise that AMZ Optimized brought to the table.

By revamping images, providing professional graphics, utilizing beautiful A+ content, and executing expertly crafted PPC campaigns, our team was able to drive more traffic to the product pages, increase brand awareness, increase overall orders and revenue, and – most importantly – grow profits. Cha-ching!


  • Listing optimization
  • Account management
  • PPC management
  • Professional graphics
  • A+ content

The Result

Comparing (Jan - Sept, 2019) VS (Jan - Sept, 2020)
+ 3400Units ordered
+ $126,000Sales
x 5.9Growth
Take a look at the account metrics below. You’ll see a low order volume and minimal product sales. AMZ Optimized began working on the account in August, 2019 – you’ll notice the increase occurs soon after.

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