If you’re registered as an Amazon Private Label Seller, one of your main goals for your product is to get to the first page in your organic rankings for your top keywords. It’s not just about selling your product but making it big on Amazon. The question is, how do you know which is your top keyword?
If you’re serious about growing your Amazon business, you need to research your keywords. It’s not just about giving all the benefits and features of your products. Your listing might be grammatically correct but it might not bring in the sales as expected. Sometimes, you can even see other listings that have minimal descriptions and is on page 1 organically. So what’s the difference?
It’s all about finding the top, relevant keywords. If Amazon has indexed you for that keyword and that keyword converts well and increases your sales velocity, Amazon will reward you by increasing your organic rankings. And we all know that listings on page 1 of the search results on Amazon have a higher chance of sales conversion. So as an Amazon seller, your goal for your listing is to be on page 1.
It’s all about knowing your Competitors
Assuming you’ve already ranked on page 1 with your main keyword, what do we do next?
Don’t stop growing if you’re on page 1 organically! If you’ve reached your goal on the first page, your next goal is to make another main keyword into page 1 and so forth. Now if you’ve rank all your main keywords, your next task is to know your competitors. Has it ever crossed your mind why your top competitors like those with the Amazon Best Seller and Amazon’s Choice Badge are selling way better than you?
If you have Helium10 plugin installed on your Chrome browser, you’ll be able to see your competition’s 30-day estimated average sales. And then you’ll ask how can you match or overtake their sales? The answer is MORE KEYWORDS!
Aside from getting keywords from your Search Term Report, another way to find out your ‘gold’ keyword is to identify first your top competitors. Identify the listing closest to your product with the Best Seller & Amazon’s Choice Badge, and the one with the highest reviews.
Once you identify these 3, you can get their ASINs and use Helium10 reverse ASIN search along with your ASIN. It will then show what keywords are your competitors ranking and what keywords you’re not currently indexed. Once you’ve pulled the report, you should make sure your listing is indexed to the keywords that your competitors are indexed that you’re not.
When you pull the report, it will generate hundreds or even thousands of keywords that you’re listing that are not yet indexed. You don’t have to target all of them and add to your listing. Just focus on 10 keywords first and then another 10 and so forth once your listing has been indexed on the keywords you have chosen.
You can choose the Search Volume as your filter in determining what keywords should you prioritize to be indexed. Unless you have a big budget for PPC, choose the keywords that you are not yet indexed with a search volume between 900 to 10,000. Then make sure these ‘new’ keywords are on your listing. This step is similar to product launching. You can check this article to know more about Launching Your Product on Amazon.
So if you believe your product is a Best Seller material, you will definitely want to rank on the keywords that you’re not yet indexed that your competitors are ranking. With this, you need not wait for search terms generated from auto, broad, and phrase match type campaigns.
Be aggressive so you can cut their share of the pie and make sure to outrank, outdo them. Remember that hundreds or thousands of new sellers with new listings similar to your product are being added on the platform on a daily basis. So you need to be on top. Almost everything, if not all, on Amazon is about keywords so keyword research is your best friend and tool to increase your sales, rank your product and grow your Amazon store.