Get a Solid Amazon PPC Strategy to get your 7-Digit Goal for 2022
How’s 2021 going for you? With covid9 still affecting our way of living far from the ‘normal’ that we’ve used to enjoy, the shift to transacting more to e-commerce has become a necessity rather than convenience. With this precedent, building your ecommerce store now can be your ticket to starting your empire (using a time-proven effective Amazon PPC strategy)!
With the constant update of Amazon’s algorithm, there’s no such thing as an absolute process to generate guaranteed results. In fact, the algorithm is created so that no one can monopolize the category or industry thereby giving everyone ‘equal footing’ so that no matter how big or small your business, you have to be on your toes to keep up with the trend. A bigger PPC budget might be an advantage but if you don’t have a solid marketing Amazon strategy, you are just wasting your budget and not generating results.
The mindset should always be updated with the fundamentals. These fundamentals should always be considered when making any decisions for your Amazon store. These are not a one-time factor but a core winning strategy to make your 7-digit profit dream a reality. So here are the factors you should use to assess in creating your WINNING STRATEGY:
Focus on your semantic core: Keyword Optimization
Most online sellers still think that any descriptive content will do for their listing and later will ask how come no traffic is going to their store. Optimizing your listing is not just about giving to the users all the information they need for the product, but it is about making sure your listing has the relevant target keywords so it will come out on the search results page when your target market will search for that keyword. You can click here to know more about how to optimize your listing.
Optimizing listings doesn’t end on creating your title, bullet points, and product descriptions. As a seller, you have to regularly find which keywords you should target for PPC to generate more conversions. You can use keyword research platforms like Helium10 for keyword research and Cerebro, to check what keywords your competitors are targeting (because if they are getting sales for those keywords, you should also get sales too!). You’ll also need to make sure you are only paying for keywords that actually convert to a sale. So if a keyword is irrelevant and/or not generating any sales, add them as your negative keyword so you won’t bleed your budget.
A new feature on Seller Central is the Product Attribute Targeting which you can utilize to create a defense and attack PPC Campaign. Especially if you have variations on your product e.g., color and size. The Product Attribute Targeting is a great way to make sure potential buyers are only seeing your products when they view your listing.
Create a smart strategy to get to the TOP
Simply put, there’s no shortcut going to the top. Even if you have a big PPC budget to spend to make sure your listing lands on the first page, it’s not a guarantee to rake in profits for ROI. You can spend hundreds or thousands daily on PPC upon launching but if your listing doesn’t have sufficient 5-star reviews, you will get dismal results.
A general rule in Amazon PPC is ‘optimize sales conversions, manage your spending’. Make sure you are spending for campaigns that convert and putting a stop on those that are not bringing in the sales.
Analyze your Data
When you create a strategy, analyze your data to make decisions. Compare your Week-on-Week, Month-on-Month, and Year-to-date data. Adjusting bids and budgets are not just based on impulse. Although there’s an algorithm historical data will guide you on factors such as the seasonality of the product and trends. You don’t just pause the keyword if it’s not converting any sales when it has performed well the previous weeks. Always make sure your strategy is backed with data for your reference.
All of these may sound redundant but it’s usually neglected. So for 2022, evaluate your listings and make sure you start the year with a bang so you’ll finally make your 7-digit dream profit a reality!